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Usability & Interaction

Self-Handicapping Bias

People set up obstacles or excuses for potential failures in advance to protect their self-esteem and avoid responsibility for poor outcomes.
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Provides users with manageable challenges to improve engagement.

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May reinforce avoidance behaviours if tasks are too difficult.

The Study

Self-Handicapping Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that self-handicapping bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Reduce fear of failure with low-stakes challenges.

2.

Encourage learning from setbacks for growth.

3.

Test motivational prompts for resilience.

Case studies featuring this bias

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Psychology Cocktails using this bias

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